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The Meaning Of Niche And How To Use It To Market Online

Lots of people who are new to the online business world have asked this question time and again: “What is a niche”? To answer that universal question, a niche is a well defined group of people who share the same needs, interests, and wants. For example, you have passion and expertise in the field of boats and boating. A good way to market online is to sell information about boating to boating enthusiasts. Although the target group of boating enthusiasts is a niche in itself, it is also helpful to break it down to smaller subcategories in order to get more satisfactory marketing results.

Niche Market Definition – Vital Info For Marketing Success

There are lots of online terminology that you might have encountered many times but are not fully aware of their meaning. A good example of these kinds of words is “niche”. This word may be easily understandable in the corporate world, where we define niche as a chosen field of expertise (i.e. “she found her niche in journalism”). Of course, that is a correct definition, but in online marketing, the word “niche” has a slightly different meaning and connotation.

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