Change Management Strategy and Its Operational Components

Exciting times are ahead when an organization launches change management strategy. The reason for the excitement is this launch defines the evolution of a business. Strategic change in businesses can be sorted and classed into four different categories. The four categories are normative-educative, empirical-rational, environmental-adaptive and power-coercive. Empirical-rational requires the unvarying factor human beings are … Read more Change Management Strategy and Its Operational Components

Affiliate Marketing – It’s Time to Think Mobile!

Affiliate Marketing is one of the most common types of online marketing nowadays. It consists on promoting others’ physical and digital products to sell them. Each time there is a sale, the marketer cashes a commission that can even reach 35% of the goods price. Affiliate marketing is not a brand new technique to sell … Read more Affiliate Marketing – It’s Time to Think Mobile!