Readers come over to your website for one main reason: they are searching for more information. If you are friendly and you project some sort of charisma, they will probably come back again and again to try to know you personally, before committing to buy any of your products. A good way to show them that you are a real person is to visit their website as a way of gratitude for visiting yours.
Everybody seems to have a blog nowadays. Blogs can also be beneficial to businesses as well. While websites can be informative about a lot of things about your business, people don’t usually learn about how you developed your business savvy. People might also be interested about the person behind the business they’re patronizing. This is where blogs come into the picture.