Email has become a huge part of our lives, and business has figured this out. More and more companies are utilizing email campaigns in their approach to marketing, whether they provide actual goods or services. The advent and growth of email advertising opportunities has resulted in careers for those who are able to turn email into successful marketing campaigns. These individuals are email marketing managers.
Individuals and companies can hire in-house employees with the skill set to make email marketing lucrative. Alternatively, companies can contract these services to outside agencies who provide specialists with these skill sets. There is a range of services that can be provided by these individuals, from writing and sending these emails, obtaining appropriate email marketing lists, and even following up with action when someone responds to an email of this type. Individuals who specialize in this service offer planning services, and can offer guarantees that the emails sent out are reaching actual people. Some email marketing managers can even guarantee 99% success in reaching actual customers!
In addition to marketing, you can also use these services to have surveys sent out. No more paper, pen and tallying data! These gurus can create web pages and email systems that collect the data and even provide some analysis for you.
Prices vary for these services, but generally companies offering this service will provide free quotes and consultations. The price you pay will depend on the quality of services, and what services you are requesting. For example, you will pay more if you don’t already have a list of possible customers for the materials to be sent to. If the company providing your business marketing services has to come up with the candidate list, then they will likely charge you for it. However, if you are just starting out or are looking to increase your customer base, this type of service may be well worth the money.