The Meaning Of Niche And How To Use It To Market Online
Lots of people who are new to the online business world have asked this question time and again: “What is a niche”? To answer that universal question, a niche is a well defined group of people who share the same needs, interests, and wants. For example, you have passion and expertise in the field of boats and boating. A good way to market online is to sell information about boating to boating enthusiasts. Although the target group of boating enthusiasts is a niche in itself, it is also helpful to break it down to smaller subcategories in order to get more satisfactory marketing results.
There a variety of ways to break down the boating niche into more specific subcategories. Think of the many different types of boats, boat maintenance items, boating equipment and boating accessories. If possible, you can continue to narrow down your niche by choosing one of those subcategories and look for more possible “mini-subcategories”.
Another good way to illustrate the meaning of the word “niche” is to look at the food industry. Of course, the “food industry” is a niche in itself, but you can also break it down further in smaller subcategories. There are literally hundreds and thousands of sub-niches within the food niche.
Niche marketing is simply defined as marketing to a specific group of people who share a common interest or need. There are a myriad of reasons why you should choose to do this. First, you have to realize that when you focus your marketing on a specific group of people, you are actually specializing on a particular area of expertise. This way you are able to concentrate on promoting a single product, or a set of related products.
The advantage of niche marketing is the ability to reach people who large companies fail to reach. Most nationwide and worldwide manufacturers have a long line of products and they focus on mass production and consumption. On the other hand, if you take the extra time to discover new niches and sub-niches, you will find that there are many underserved markets existing online and offline. Tapping into those markets helps you get into an area that huge companies cannot normally reach.
So far, we have tackled the basic idea of what a niche is all about and how it can work for you. the next step that you must take is to choose the niche that’s right for you. In any kind of business, the best type of niche to choose is the one in which you have an already existing passion and expertise. Passion is important because it will keep you up when sales and profits are down. Expertise is also important because it will give you the ability to solve your customer’s problems and develop effective marketing solutions.
