Article Marketing Secrets For Any Niche
Article marketing is a very effective promotional method but is also usually time consuming, exhausting, and brain racking. Its ultimate goal is to influence the mind of your readers, causing them to want to know more about you and your business website. When marketing to a specific niche or target audience, you have to write articles that appeal to the wants and needs of the people in your particular market. Here are some tips on how to do that:
Tip 1: Know Your Purpose
The initial step that you must take is to define your purpose for writing any business article. Of course, we are not referring to the ultimate purpose of “making a sale” because that’s already a given. What you need to do before writing any article is to decide what you want your article to accomplish. Do you want to inform, entertain, convince? Do you want to give a product review, or do you want to give away instructional tips?
Here are some of the things you want your article to achieve:
• Encourage Interaction – You write articles to encourage interaction with prospects. Usually, article platforms allow readers to leave feedback and rate the content.
• Get More Traffic To Your Website – When people enjoy reading your article, they tend to click on your main website to know more about you and your business.
• Get Noticed In Your Market – When you write articles on a constant basis, people notice you and you gain a positive reputation in your niche.
Tip 2: Choose An Interesting Topic
To some, choosing a topic is the most difficult stage of the article writing process. Of course, it’s very important to define the specific subject for your article. To be able to to have a wide variety of topics to choose from, you must do some research in your niche. Visit discussion boards, blogs, social networks and other portals to determine the “pulse” of your market.
Tip 3: Get The Attention Of Your Readers – FAST!
Of course, it is also important for your articles to be easily available for your intended readers. To do that, your articles must have the right keywords so they can be easily found in search results. Inserting keywords with high search volume in your article increases the likelihood that potential customers will find your article through organic search engine queries.
Warning About Keyword Placement: Don’t use the same keyword in a single article too much. This is called “keyword stuffing”, and the search engine spiders hate this. It is ideal to include the keyword phrase in the subject title, and include it a maximum of three to four times in the article body. Stuffing keyword phrases will be harmful for your article and will not give you the desired results.
You should also pay attention to your article titles because people will only read your content if the titles are appealing. Usually, readers just click away from articles which do not promise any interesting content. Here’s a terrific example of how to grab your reader’s attention through article titles:
For a moment, let’s pretend that your niche is indoor plant automatic watering systems. You are targeting a specific group of plant owners going on vacation. Here’s a good example of a good article title for that specific situation:
“Relax And Enjoy Your Vacation While [Name of Product] Automatically Waters Your Plants.”
The keyword phrases “relax” and “automatically water your plants” would generate interest among people in your target market because you are emphasizing a benefit that caters to their needs.
Tip 4: Don’t Lose Your Focus
Catching the attention of your readers through interesting titles is just half the battle. Once they click on your article, you have to be able to provide excellent and useful information in the body of your content. The only way to do this is to focus on the main objective of your work and do not digress to other topics. When writing articles, here are some mistakes to avoid:
• Digressing to other irrelevant topics
• Being too verbose with little sense
• Stuffing your article with the same ideas and repeating them monotonously.
Remember, the main goal of your article is to stimulate interest and action from your readers using the least amount of words possible. Lay your cards on the table, provide the info that they want, and prompt them to visit your site for more details.
Article marketing works for almost every niche or product. By writing articles and distributing them to popular directories, you can gain access to your target crowd, establish trust, position yourself as an expert, and build a positive online reputation. The next time you intend to write articles in your niche, remember the tips we have discussed above.