Authority Articles » Reader Relationships

Relationship with Readers – Why is It Important?

Steve — Wed, 27 Jan 2010 18:04:48 +0000

Relationship with Readers – Why is It Important?

Trust is earned by getting to know someone and letting them know the real you. It is much easier to do that in person, but with so many communication tools available today, you can do it in cyberspace as well. By showing interest in what a person is about and what he or she likes, fostering a relationship is not impossible.

Like the relationship you share with friends and loved-ones, the relationship you build with your readers or customers uses the same formula mentioned above. The only additional variable, however, is money. By establishing a relationship with your readers and proving them the credibility and integrity of your business, they will keep coming back not only to check your website but to buy your services as well.

For instance, in a short period of months after launching a product, your sales and hits skyrocket through extensive advertising. The percentage of your unique visitors reaches 100%. These results cannot be sustained, however, if you don’t build a relationship with your readers.

Keep in mind that the journey to success is not a short trip. Six figures of sales won’t offset the following eight months of basement stats when customers don’t come back for a visit. If that happens, then you’re business will become a flop.

To prevent this from happening, connect with your readers. Pay attention to their needs to keep them coming back. Always strive for repeat visitors every month. Readers don’t visit your site just for fun— they stumble upon your site because they are looking for something. Show them your appreciation by taking some interest in what they really want.

The following reasons illustrate why the relationship you have with readers are important:

1. They have friends. Word gets around through a person’s network of friends. While it is true that you have no idea who your site’s visitors are, what you can be sure of though is that they share a sphere of influence with a person or group. And they talk. Once you’ve satisfied a customer, they are sure to talk about it with someone.

2. They have money. A simple visitor can turn to a customer if you have them convinced to buy your product. This is why you have to earn their trust. Once they buy your product, the possibility for repeat business has taken its first step.

3. They represent a portion of the population. Your readers come from all walks of life. They come from different sectors of society which are connected to other members of that particular society. Their connections are helpful in spreading the word for your business. For example, online business owners can create back links for you on their site, bloggers can ask you to post an entry on their site, and avid social bookmarkers can increase your popularity by linking to your webpage. The possibilities are endless.

Your customers are human beings, not mere sales statistics. Show that you care for them as they are the force behind the success of your business.

Social Bookmarking and Reader Relationships

Steve — Mon, 25 Jan 2010 00:42:04 +0000

Social Bookmarking and Reader Relationships

Every online entrepreneur wants to be seen as an expert in their chosen niche or industry. Why? Because it allows them to gain more traffic, sales, business connections, and ultimately get a solid reputation online. If you want to position yourself as an expert in your chosen field, you can social bookmarking sites for that purpose. Who wouldn’t want to be viewed as an expert in their field?

In real life, we tend to share to others want we like and enjoy. If it’s an exciting book or movie, we tell our friends. If it’s an effective product, we recommend it to loved ones. That aspect of human nature is what social bookmarking sites are all about.

Each time you publish and distribute interesting content, your readers enjoy it. Some readers will actually LOVE your content so much that they will bookmark it through a social bookmarking site, so that they can share it to their friends.

Usually, people can submit content in social bookmarking sites on a wide range of topics. Online users can rate articles, share videos, tag pictures, and many more. Open your accounts in the popular social bookmarking sites, and then add bookmarking icons on your sites for easier navigation.

When people submit your content to bookmarking services, your original content is not copied. Only your content link is submitted as a social bookmark and can be easily shared to other people in the community. Other users are then allowed to rate or vote on your content. If lots of people like your content, it has the potential to move to the front page of the social site, attracting thousands and even hundreds of thousands of readers.

But you have to keep this in mind: People won’t feel it necessary to bookmark your content if you don’t establish a relationship with the. Research and survey in order to find out what people in your target market want. Knowing this vital information will help you provide what people are looking for and are able to satisfy their needs.

Go the extra mile and commit yourself to bookmarking the stuff of people who bookmark yours. Visit their blogs and see if there is anything you can comment on and submit as social bookmarks. Remember, once your comment is posted on a particular blog post, you share in whatever traffic is generated by that post. So be generous in visiting other blogs, leaving comments, submitting their content to social bookmarking sites.

When people leave feedback on your blog posts, make it a habit to reply promptly. Use the initial feedback as a springboard for an ongoing conversation.

Letting readers see your content bookmarked in sites like Digg and Stumbleupon will give them the opportunity to vote for you. It will result in a steady, ongoing stream of content because, as you gain more votes and positive ratings, your content becomes even more popular online.

The secret is to learn how to get readers to like and trust you. You do this by sincerely communicating and being generous with them. The relationship you have with readers and potential customers must be a two way street, where everyone benefits and profits in some way.

Authority Articles » Reader Relationships

Relationship with Readers – Why is It Important?

Relationship with Readers – Why is It Important?

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Social Bookmarking and Reader Relationships

Social Bookmarking and Reader Relationships

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