4 Ways to Measure Your SEO Performance

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After you have implemented SEO techniques on your website, you should monitor its statistics to see if they work or not.  Your site performance as shown by a web analytics tool can give you clues in different ways. To name some of the most important of these, look at:

Page Views

Page views are simply the number of times that pages in your site are requested from your server by visitors.  If your page views steadily go up over time, your SEO strategy must be working for you. If not, something is amiss.  Observe your page view statistics over a long period of time.  A few days or weeks will not tell you much.  And don’t get too excited if your traffic rises fast soon after launching.  This may be because your site is new and the search engines pay more attention to new content.  Wait and watch for at least six months to start relying on those figures.

Bounce Rate

Bounce rate is how often visitors leave your site without clicking any other page in it.  A bounce rate of over 75% is high, down to about 50% is better and anything below 30% is quite good.  If any part of your site shows a high bounce score, you need to examine it and find ways to reduce bounce rate for that page. The less bounces you have, the higher the odds of visitors doing what you want, such as buy a product from you or click one of your ads.

Link Popularity

If people like your content, they will link to it.  Analyze your data for referral links– or other Web pages that link back to your pages.  Also, check the quality and popularity of the sites that link back to you.  If sites with high Google PageRank link to you, the search engine will “trust” your site more because “reputable” and “authority” sites recommend it.  If your site doesn’t have enough quality inbound links, look for ways to get them.  The best thing to do is write quality content that people would want to share with others, regardless if you ask for it or not.  You could also offer to exchange links with relevant sites or ask bloggers if they would accept guest posts from you (with a link back to your site).

Page Ranking

Are you ranking for the keywords that you want?  Do a search for those keywords.  If you start to appear in the top ten, top twenty or top whatever, you are making progress.  No matter if you’re number fifty-four or number eleven in Google for a particular set of keywords, that’s telling you, you can rank for them.  As you continue with and improve your SEO strategy, check if your ranking for these keywords goes up.  The more money there is to be made for a keyword, the harder it usually is to rank for it.  So don’t be surprised if some keywords need more work than others.  For example, keywords like “weight loss,” “mortgage” or “credit repair” are very popular keywords to target among internet marketers;  but smaller niches like “feng shui,” “astrology horoscopes” or “face reading” would have less competition.

You can gather such data for free with a free tool like Google Analytics.  To use a traffic analytics tool, register with that service and copy its code to your site.  The code should have a unique identification number that lets the tool monitor its performance.  Used in conjunction with good SEO techniques and your own vigilance, your analytics data will prove to be a powerful tool to boost your site’s performance.


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One Comment

  1. Posted October 18, 2011 at 11:51 am | Permalink

    Seems to me that page rank is the most important thing to measure as that will drive page views and is a result of link building.

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