Authority Articles

Stuck For a Blog Topic Idea?

February 8, 2012 – 11:33 am

I enjoy writing. It is one of those things that I can ‘just do’ without having to really think about it too much. Spelling, diction and grammar don’t give me nightmares and I enjoy ‘playing’ with words and sentence structure to improve what I have already done. A tricky sentence? No problem, a full stop here and a comma there and it should all fall into place.

It’s not always quite so plain sailing for SEO copywriters though and there are occasions when your work just stops flowing and as you reach an apparent impasse. One of the biggest problems I find is being able to think up a topic for your next blog. Not writers block as such, I can still write just fine. The problem is in not knowing what to write about. The more you struggle to think of something to write about the harder it becomes and you end up coming up with ideas that are about as good as Glenn Hoddle’s idea to leave Paul Gascoigne (Gazza) out of the 1998 England World Cup squad.

Look For Keywords All Around

A lot of SEO work actually comes fairly easily, the reason being that we are given keywords to work from. If the keywords are ‘microwave repair’, for example, then we know to write about the repair of microwaves. If we get stuck then a little research will help us along our way and before long we have a finished piece that will help the client move up the search engine rakings.

The trouble with blog writing is that we don’t always have these keywords to let us know what to write about. All we need to do if we are stuck is to look around us, find a suitable keyword and off we go and if you think about it, it’s actually a lot easier than it may seem.

Dogs and Teabags

It wasn’t so long ago that one of my fellow SEO copywriters wrote a great blog about how her dog helped her through her day. That’s a prime example of finding a keyword that we can use for a blog idea. I one day found myself struggling for an idea and went to make a cup of tea to give my mind a break. Ah, tea. I had a keyword for a blog idea and before long my blog on how tea helps my working day was on the web for all to see. Of course it is important not to lose track of our objective and end up writing only about tea or dogs without copywriting or SEO in mind, but finding these ‘keywords’ should be enough to set us up with the base idea for our blog about copywriting and SEO.

Prevention Is the Best Cure

I also find it very useful to take ideas from what other people have written about SEO. Just a quick search will give you access to countless blogs and articles from SEO copywriters from which you can extract ideas to use yourself. I also keep a file open on my computer that I use to note down any ideas I may have before they vanish to be lost for all time.

By keeping a file of ideas and suggestions I am often able to completely eradicate the problem of being stuck for ideas because I already have a list of ideas waiting to be used. All I need then is the opportunity to use them. By looking around me to see what keywords I can find and keeping a store of ideas ready to use, I am able to help make my copywriting career much more enjoyable and continue delivering quality to my clients.

Skilled copywriters know how to overcome the obstacles they face in their job. Apple copywriting is a team of SEO copywriters that know what to write even when all others struggle.

 

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By Steve | Posted in affiliate marketing, article marketing | Tagged , , , , , , , | Comments (0)

Conversion Optimization Services: Increase Your Business Revenue

February 7, 2012 – 9:20 pm

Elite Article Marketing Tools

Conversion optimization services are key if you want to increase traffic to your website and more specifically, achieve targeted traffic so your chances of increasing sales are that much better.

With Prodigal Solutions you can rely on their experience and expertise to help you maximize your business and increase your revenue. The help companies double their search traffic and conversion rates, ensuring performance based SEO to generate highly targeted search engine visitors for your website.

They offer a variety of different packages and with all of their services they work with you to ensure you get the highest conversion rates, creating more leads and sales in turn. The SEO strategy packages are the perfect solution for you if you have a website and want to execute SEO strategies in-house. Offered are site and link portfolio evaluations, keyword research and strategy report, content strategies, custom link building plan, custom link building blueprint and more. With the site and link portfolio evaluation, you receive the most comprehensive evaluation, with a detailed report and a 30-minute phone conversation as well. The price is typically between $500 and $1000. With the keyword and strategy report package, you learn more about keyword research, which is the foundation for SEO. With a content strategies package, you focus on gaining authority in Google and gain solid content strategies to improve your site in a number of different ways.

Prodigal Solutions is a company that has worked with thousands of companies already and have the experience needed to work with a company in any industry and help them achieve greatness.

They work in a few different ways to invest in your company and get you the results you are looking for. That includes providing an ROI estimate for SEO. They work with you to break down the specific keywords that will draw in more traffic for you and in turn bring you more sales. Their goal is to ensure whatever price you do pay for their services is going to give you the most increased conversion ratios in turn, thus leading to more profit for your business. If you are interested in hiring their services, you can contact them for a realistic ROI estimate, to get a better idea of what you can expect to pay.

They have a friendly, educated support team who is always there and able to help you out with any questions or issues you may have. If you need help with conversion optimization services and want to increase revenue for your business, you can find it here through Prodigal Solutions. They are one of the best companies of their kind and through them you can gain not only improvements for your business now, but also in the future.

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By Steve | Posted in affiliate marketing, article marketing | Tagged , , , , , , , | Comments (0)

What Makes A Good Content Writer

January 23, 2012 – 12:34 pm

Running a business is a rapidly changing venue.  As time goes on it seems as though it is required to put more effort in to it in order to be equally successful.  But possibly on account of this and potentially many, many different reasons, businesses and companies are looking far and wide for anything they can use to help get ahead in today’s market and to help possibly give them any form of competitive edge or advantage over any of their potential competitors.  One such method that could potentially give your business that competitive edge that you are looking to obtain, is that of search engine optimized content writing done by a competent website content writer.  Soliciting the help of a website content writer to help write search engine optimized content for your website could be a big benefit to you and your business by helping to increase your search engine rankings for certain relative terms.  An increased search engine ranking means that when a certain search is performed, your business’ website will be more towards the top of the potentially long list of results in order to make the your products and services more visible and more easily accessible by those who use the search engines.  Below are some helpful tips on what characteristics to look for in a website content writer.

First of all, the content writer is the one who typically writes and produces the actual verbal content on your website.  This verbal content is very important, as it is one of the main mediums for conveying information about your site, your business, your products, etc.  Because of this it is very important to note that a good website content writer should have strong language skills including spelling, grammar, punctuation, and so forth, which will, in turn, help to make your website and website content more attractive and easier to read and navigate through.

Also, you’ll for sure want to clarify that your content writer (or future content writer) has a firm knowledge and understanding of search engine optimizing and search engine optimized content writing.  Search engine optimized content can be tricky to master at times, but its rewards are potentially great – potentially increased website traffic and potentially increased visibility.  The more people that see and take notice of your website showing up in their search results are much more likely to click on your link if it happens to appear more towards the top of the list of returned search results as opposed to being buried down deep in the list.  So contact a content writing service and see what they can offer you! You may be surprised as to all the benefits that you can receive from having quality writing associated with your website.

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By Steve | Posted in article marketing, article submitter | Tagged , , , , , , , , , | Comments (0)

Premium WordPress Theme Providers: Which One Is Best?

December 10, 2011 – 7:08 am

Making your WordPress site look eye-catching and professional can be very difficult if you lack the necessary programming and design skills. Along with this, most people probably do not want to spend days designing their site. Fortunately, there is a solution to this problem. Premium WordPress themes allow people without photoshop or php experience to easily customize the look of their sites by simply pointing and clicking.

Top 3 Premium WordPress Theme Providers

1. Studiopress – Studiopress is one of the most popular wordpress theme providers online. Their online theme catalog consists of over 40 themes along with many others which can be purchased separately in their marketplace. One of the main selling points of Studiopress is their themes are created with the input of industry professionals – from security experts to seo experts.

It is built on the Genesis framework, a secure foundation where “child themes” can be layered on top without affecting the internal functions or structure of your site. Each child theme is designed professionally and their collection of themes cater to different users including company sites, personal blogs and content / news sites. The themes individually priced at $80 – $100 or you can purchase their pro-plus package which costs $300 to gain access to all current themes along with future themes and updates.

You can find out more about my experiences with Studiopress in my article – “Studiopress Review – My Experience With Studiopress Themes“.

2. WooThemes – WooThemes boasts a huge collection of 119 beautifully designed themes for different types of sites. I was very impressed with the level of design provided from WooThemes as each theme looked completely different to the next one and you would not know they were templates.

The WooFramework offers many point and click features such as custom shortcodes, built-in seo options and custom page templates. The framework is very user friendly and offers a powerful way for beginners to customize their sites in seconds.  WooThemes cost $70 per theme (you get 2 free bonus themes and lifetime updates) or if you can you get access to all themes for $200 plus $20 monthly.

3. ElegantThemes – If you are looking for a cheaper alternative, then ElegantThemes may be the most suitable. For just $39 per year you can get access to all of their themes and also future additions. Each theme is cross browser compatible and comes with a unique set of features.

When it comes to choosing a premium wordpress theme provider, there is no provider than stands out above the rest. Unfortunately, there is no “one size fits all” when it comes to wordpress themes as each provider provides different styles and types of themes along with a variety of unique selling points and features. I would recommend taking a look at all of the themes by the three providers mentioned above to make your decision.

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By Steve | Posted in affiliate marketing, article marketing, niche marketing | Tagged , , , , , , , , , , , | Comments (0)

How To Make Money From Your Website

December 6, 2011 – 4:08 pm

Well, it’s no mystery that a website can generate revenue.  Nearly any successful business has a website that it uses to better promote itself, however, there is also a means by which any website owner can generate income from his or her site that is entirely passive.  Yes, I’m talking about making money for essentially, doing nothing.  If you’re wondering How make money from your website, I’m assuming you’re thinking of passive income.  Now, there is some up front work to get to that point, but, believe me, it’s more than worth it in the long-term.

Now, the main way to make passive income from a website is by acting as an affiliate.  That’s it.  As an affiliate you are essentially being paid by someone else to either better promote or sell their product or service with your website being the promoting vehicle.

Let’s talk about the promoting or advertising side of being an affiliate.  How this works Is, your website will host ads for other companies.  “Where do I get those ads?”, you ask.  Well, they are automatically generated by Google.  Simply sign up for what’s called Google Adsense.  It’s free.  In so doing, you will get snippets of code that you place on your website.  At that point, Google will read your site, understand the content, and turn those snippets of code into text or image ads for other companies that are relevant to what your site is about.  So, as visitors go to your site, they will see these ads.  Should they choose to click on any of these ads, they will leave your page, and be taken to the advertiser’s page.  Now, you want this to happen, because every time it does,  you make money for the click.  “How much money?”, you ask.  Well, it depends on how much the advertiser is willing to pay for the click.  On average, you stand to make a penny to a couple bucks.  Not bad, huh?  So that’s how to make money from website advertising.

Now, another way to earn money as an affiliate is to sell other people’s products.  This, also, is a very common form of site monetization.  You simply sign up with a company like Commission Junction and just pick and choose which product or products you’d like to promote.  On your site you would simply post ads or have text in a blog that, when clicked, redirects the site visitor to the site selling the product you’re promoting.  Now the difference between this and Adsense is you’re not being paid for the click on the link or ad, but you will earn a commission if the site visitor makes a purchase.  “How will the parent company know to give me credit?”, you ask.  Well, you will have what’s called an affiliate link.  An affiliate link notifies the parent company that a particular site visitor came to them from you.  For example, let’s say you’re an affiliate for ABC company, and there site is www.abccompany.com.  Well, the affiliate link they may generate for you, may look like this:  www.abccompany.com/54678.  The numerical sequence at the end represents your affiliate link.  While the page mirrors the company’s home page, it provides a way for you to get credit for the sale.

The more difficult part about learning how to make money from a website has to do with bringing lots of traffic to your site.  While this topic deserves it’s own article, I would greatly encourage you to check out The Keyword Academy at www.thekeywordacademy.com.

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Unique Tips for Link Prospecting – Mainly Guest Posting

December 5, 2011 – 11:14 pm

Elite Article Marketing Tools

There are tons of cool ways to get guest posting opportunities. They come in all different shapes and sizes, but guest posting has become an Internet phenomena, and the value of it has become somewhat saturated (although still extremely valuable). For this reason you want to try to do things that most people don’t do. You want to find that really unique guest posting opportunities. This includes finding web sites that aren’t the norm. Perhaps that aren’t WordPress sites, perhaps they are bloggers that know nothing about Internet marketing – or maybe perhaps they are just blogs that only appeal to a particular group of people; people that are a part of an in depth – underground – “buddy buddy” system.

Whatever the case is, these are the types of blogs you want to get involved with. Why? Because they will be on the Internet forever, there articles provide extreme value to the Internet, and they hardly link out to sites that they do not find interesting or useful. These are the type of blogs/web sites you want to get a link on.

So Where Do You Find These Blogs

First of all for an awesome list of how to find great guest posting opportunities with advanced search operators check this article out. My personal favorite searching operator for finding guest posting opportunities is:

Keyword Phrase + intitle:”write for us”

So what about all those other blogs out there – you know the ones that provide amazing content for people all over the place but are nowhere to be found at the top of the SERPs? Here are a few ways to find those blogs.

Check out Link Directories

Hey! These things do have a purpose after all! Searching in link directories like JoeAnt or Linkopedia (which also happen to be amazing sites to submit to for your own SEO purposes) can bring up some really interesting results in all sorts of different niches.

Many of the websites listed in link directories like these bring up some truly good websites. Websites that fly way under the radar that are just loaded with potential “link juice.”

Finding Link Opportunities in Specific States/Countries

Blekko is a really cool search engine. One of the really cool things about it is that you can see why they rank web sites the way they do. You can do this by simply logging in and clicking the “SEO” button that is on the bottom of each description in the search results.

One of the cool things you can see is where all your links are coming from. Particularly what state and what country they are coming from. This allows you to potentially see where your website will be doing its best in terms of location and it will also give you direction in where you should start building links.

It is just a theory of mine, but I tend to believe that the more you can diversify the location of your links the better your site will do on a national level (and global). If you think about it, the best websites in the world have links from all over the globe, and if you are U.S.A. based, that means hitting up all 50 states. Aaron Wall of SEOBook says that there was a time where you could say to yourself “Ok What Would Google Do?” He says that the time for being able to ask yourself that question and then implementing your hypothesis is now over, and that you can really act on “guesses” in the market anymore. I tend to disagree slightly, and think that there are many areas in SEO where you can sort of “guess” what Google is going to do. Link building is one of them; you just have to make sure that you are not doing anything that could potentially harm your web site in the future.

This article was written by Jet Russell who helps to run and maintain an Internet marketing company that provides an amazing article writing service at www.inetzeal.com. In his spare time he writes articles about SEO and SEM.

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