Niche Market Definition – Vital Info For Marketing Success

There are lots of online terminology that you might have encountered many times but are not fully aware of their meaning. A good example of these kinds of words is “niche”. This word may be easily understandable in the corporate world, where we define niche as a chosen field of expertise (i.e. “she found her niche in journalism”). Of course, that is a correct definition, but in online marketing, the word “niche” has a slightly different meaning and connotation.